Social media is used by billions of people worldwide to connect and share information. It gives you the freedom to interact with new customers, expand your professional network, build stronger bonds with current clients, and inform the world of the work your company is doing. Ultimately, it is an opportunity to interact with customers, get their opinion, and build brand recognition.
When creating a budget for a social media marketing campaign we focus on creating an impact. Each platform has its own set of rules and cost requirements for ads. We don't spend money on advertising for every piece of material we publish on social media, but when we do, it costs at least $25. Spending more will usually yield better outcomes, but even small amounts can have a big impact. Starting with a lower budget and trying several ads will allow you to determine which ones work best for your brand. Overall, we want to make relevant media for your target audience at a cost friendly price.
This is determined on a personal level because each company is different. The target audience dictates which platform should be utilized. We will tailor our campaign to your specific needs.
It is impossible to manage what is not accurately measured. At Blink Argus we focus on impressions, engagement, traffic, and mentions.
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